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21 Ways to Advertise for Almost Nothing Part 1

Here are 21 simple ways you can advertise your business on a shoestring budget. If you need help with implementing any of these, contact me or my team at support@tracytobler.com.




1.   Print your business Logo and phone number on a bumper sticker

2.   Distribute Flyers

3.   Hand out business cards to everyone, leave them on the train too!

4.   Wear personalized T-shirts (for you and the kids)

5.   Post on message boards (online and at local stores, cafes etc)

6.   List business on a free classified ad online and in local newspapers

7.   Ezines - advertise in other people's ezines or start your own

8.   Paid ads (in magazine or website of choice)

9.   Postcards (mail or distribute to your ideal client)

10.   Bookmarks for libraries or second hand bookshops  - ask permission first!

11.   Do interviews on radio shows or teleseminars

12.   Participate in online forums and newsgroups

13.   Word of mouth - send a warm letter and ask for referrals

14.   Add your signature to your emails

15.   Wear customized lapel buttons

16.   Order customized pens to hand out

17.   If your ideal clients are moms - give out welcome baby cards at  hospitals

18.   Request 5 mins at the beginning of different mom groups (MOPS, Breastfeeding classes, Lamaz classes, wherever moms may be that are interested in what you offer)

19.   Call all the malls and hospitals in your area to see when they are having a baby
expo...when they are I go and walk around and pass out business cards and/ or brochures

20.   If you sell a physical product create a tri-fold brochure: Briefly explain your business, give a call to action and attach a mini sample & your business card.

21.   Deliver welcome baskets of samples + business card to newcomers in the area


One Way to Make Money in Your Business Today

Record your voice.  There is probably something that you are passionate about right now. Something that you could talk about for hours, have taught others or regularly tell your clients about with conviction. For me, it’s the topic of marketing and mindset for small-business owners. I love talking about it and could talk about it for hours.  Since I recently gave a full-day workshop on Marketing to a bunch of wonderful women entrepreneurs, I have step-by-step information and handouts already prepared.
 
So just take that information, record yourself speaking about that topic and then put it up on your website as a product for sale.  You can create a short 45-minute recording or a whole workshop in a box. This will build passive revenue for you and give people access to your brilliance  24 hours a day.  
 
Don’t forget to come up with a sexy name for it and a short description of the benefits of the program.


 

Why You Should Use Facebook to Grow Your Business

Do you have a Facebook page, but just use it for socializing with old friends and family?
 
Well you can use it explode your profits and become well known in your industry as a thought leader.  Facebook is more about building relationships and a community online.  However, if you should be actively networking on Facebook or not depends on your overall objectives.  Even if you are just starting out or overwhelmed with your marketing tasks already, you can automate most of them.
 
However, it is still important to get to know people, comment on their photos or posts, start dialogues and give information on a daily basis. 

 
It is not only about promoting your business, but building relationships. Yes, you can invite people to your site to sign up for your freebie or upcoming free teleseminar on Facebook.  Make sure to use the 70/30 rule for what you post on FB. 70% of your content should be informative and helpful and 30% promotion.
 
Make sure your profile is aligned with your business and your brand. You might want to avoid having games and quizzes on your profile like "What’s your stripper name" or  your point total from the Farmville game.  You could have two FB profiles, one for your friends and family and the other for your business contacts.  For your business profile, keep it professional, have relevant quotes, inspirational or instructional videos either that you’ve created or from industry leaders and photos from recent workshops and events you have attended or organized. Solicit feedback and ask interesting questions to get people interested in you as a person. People buy from those they know, like and trust.  Don’t expect an overnight rush of clients from one posting either. Person to person marketing is like growing tomatoes and social media marketing is like growing avocados. Avocados can take up to 6 years to grow while tomatoes just take a few months. So you need to plant and nurture the avocados, but you need to eat some tomatoes now to survive.
 
Just a side note: make sure to keep your FB profile safe for you and your family as well. As you will probably add people you don’t know to your professional FB profile or fan page, make sure your private email, address and birthdate are not on your profile. If you are going on a trip, post the announcement only after you return.  As people can use this information maliciously for fraud or burglary.
 
It is important that you learn the etiquette for each social media platform and there are many books and programs available to tell you about the do’s and dont’s. Also, remember what  ever you write on the Internet will always be there so be careful not to write something about another person that you might later regret.
 
You can link Twitter, your blog and Aweber, the autoresponder service, all to Facebook so everyone is updated without you needing to do any extra work. You can also set up your posts ahead of time with automated systems as well to save you time. Consider hiring a virtual assistant to help you implement all of these systems so you can focus on what you do best.
 
In the end, make sure you have and follow your marketing plan and know where your target market is spending time because they just might not be on Facebook. If you are an executive coach, your ideal client is probably not on Facebook, but rather on Linkedin or busy running their company. If you are a health coach targeting women with small business, you probably should be all over Facebook. Don’t get distracted by the bright shiny object syndrome and know your course and stick to it.

Life at the Top

Just yesterday this was my view. I stood, feet freezing, on snowshoes looking out over a 6772 ft peak of Piz Mundaun in Switzerland feeling on top of the world. I still can't believe I went snowshoe walking for not just one, but two days. It was an exhilarating experience. We hiked uphill in the snow on our snowshoes for a few hours and then took a ski lift (for the first time in my life) up to the summit.



I was so scared to sit down on the ski lift chair and as it rose up (rather quickly) with our legs dangling over the ice and snow I was really nervous. What if we fall out? What if something mechanical fails and we plummet to our death? What do we do at the top, do we jump off in the air or will it just keep going around?

Then after a few seconds of being surrounded by nature's majestic beauty and realizing that my fingers weren't hurting from the below freezing temperatures, but from gripping the safety bar too hard, I eased up and relaxed. Then as we reached the summit and I gently stepped off the chairlift, I felt so amazing. I could simply just be. I was at the moment, fearless, without thought and just one with everything as I looked out over the serenity of the mountains.

Starting or growing a business based on our purpose and passion is just like going to the top of a mountain.

You just have to take risks to grow. Sometimes the risk is financial, like investing in coaching or office equipment. Sometimes the risk is emotional, like speaking in front of a group for the first time, calling up a perspective client or going to a networking event and telling people what you do.

However, the scariest part actually lives only in your mind. Once you get to the event and smile, shake hands and start talking, the fears melt away and you feel invigorated, alive and the fire that lives inside roars to life. Then you experience flow, where time and space cease to exist, and you can just be.

The more you are in this space the more you desire to stay there.

If you are thinking and worrying too much about what might or might not happen (like me worrying about the ski lift not pausing at the top), just stop! Then visualize yourself on top of the mountain, wind in your hair, sun shining down on you and the whole world at your feet. Feel the power that is within you right now and unleash it, fearlessly and take the inspired risk that your higher-self keeps urging you to take.

To know if it is inspired risk, sit in a quiet place for a few minutes and put your hand on your heart.  See how you feel when thinking about the outcome you desire. Do you feel expansion? Expansion is a feeling of warmth, light, freedom and being at ease.  Or do you feel contraction? It is a feeling of unease, cloudiness, you might visualize an obstruction in your way and feel like you're a pushing a rock up a hill. You will know instantly which one it is. Go ahead with whatever gives you a feeling of expansion! 

Inspirational Quotes

Here are a few of my favorite inspirational quotes that I'd like to share:

"I know God won't give me anything I can't handle. I just wish he didn't trust me so much." -- Mother Teresa

"In the end, though, maybe we must all give up trying to pay back the people in this world who sustain our lives. In the end, maybe it's wiser to surrender before the miraculous scope of human generosity and to just keep saying thank you, forever and sincerely, for as long as we have voices." -- Elizabeth Gilbert (Eat, Pray, Love: One Woman's Search for Everything Across Italy, India and Indonesia)

"Let us be grateful to the people who make us happy; they are the charming gardeners who make our souls blossom." -- Marcel Proust



3 Secrets to Turn Pressure into Profits

This time of year seems to bring people together. We have holiday parties, events with friends and family and we are inside more often so we spend more time with others. Also, as the new year approaches we often reflect on how successful we were this year and what we hope to accomplish in the coming 12 months.

Plus, stores and magazines are full of lavish displays of ideal holiday dinners, cozy living room decorations or piles of the latest electronics to be given as gifts.

Many people feel the pressure to provide the perfect gift to a loved one, to serve the most amazing dinner on gorgeous dinnerware and to top last years revenue goals, all while looking gorgeous.  We feel the pressure from outside sources and then maybe we retreat to avoid others.

When you are alone do you wonder, when will it stop?

However, the pressure doesn't come from others. Even if they are the ones saying or doing things to make us feel pressured, we are the ones still allowing ourselves to feel these negative emotions.

Here are three secrets to overcoming the pressure and turning it around to positively effect your business.



1. Let everything be ok the way it is and let go of wanting to change the situation.

By being attached to the way something turns out is a surefire way that it won't turn out how we want.

For example, either accept that you just don't want to bake and be ok with buying a pie from the bakery (or not having one at all) or change your mindset and choose to be happy baking. Let go of needing to please everyone else and be happy and content with things the way they are right now.

The same goes for relationships with people and with our body.

2. Stop doing what you don't like.

Say for example, you don't like filing. Then hire someone who can come over to your office for a few hours per week. You could also ask a child or student to do it for a bit of extra cash. Let it be ok that you don't like filing.  If you are a coach then spend as much time working on your passion and coaching and less on the things that you don't like doing. You can outsource just about everything. So learn to let it be ok that you don't do everything.

By focusing on what you love (especially in your business) you will have more time and attract more clients because you are living and breathing your passion and vibrating at a much higher frequency just by being happy.

3.
Learn to make a decision.

Often we feel pressured by ourselves because we can't make a decision and stick to it.

We debate back and forth if that was a good decision or if we should have done something better or differently.  However, this can create an endless cycle of internal turmoil and self-loathing.

Just choose one thing and stick with it. Be willing to accept the consequences, trust your gut and go for it.

You can make changes, when necessary, as you move forward. By making a decision you know what you desire and you move toward your goal. This in turn inspires others to jump on your bandwagon creating the necessary "pull" that draws people toward you. If you need to make a course correction, it is much easier when you are already on the road.

For example, I wanted to have the most perfect website for my business. I felt that people would judge, ridicule me and not want to do business with me if it wasn't perfect.  So I spent months working and refining my website, analyzing colors and layout, re-writing text and spending countless hours on the Internet looking at other sites and always feeling inferior.  What did that lead to? Self-doubt and no business.  I wasn't working on my strength, which is helping people.  How could I have expected myself to instantly be good at something that I had no training in and didn't particularly enjoy?

What did I do? I let my mediocre, homemade website be ok. I just accepted it. Then I went and did what I love and got clients. I also learned something, in the beginning of your business most of your clients will hire you because they like you and want to work with you because of your skills and personality not because of your website.

As my business grew, I hired a professional and took a course so I could create a fantastic, client attracting website.

You can do this too.

Homeplay:

Make a list of things that you feel pressured to be, do and have.  Then write what you really want to have. Get to know who you really are and be ok with that. What can you outsource? Can you be ok with not being everything to everybody?

Let me know what comes up for you and any AH HAs! you might have. Sometimes just the awareness that all of this pressure is self-created is enough just to let it all go

Do you hate talking about your rates?

What happens to your mouth when potential clients ask you about your rates? Does it dry up, become tight, or maybe it just starts moving faster and faster while random, nonsensical words seem to shoot out.

It is a common problem for heart-centered service-oriented small business owners to charge for their services.  


When the client is on the phone with you or sends you an email to ask about your rates do you begin to think....

Who am I to charge so much money?
Can they afford it?
Will they really get the transformation they are paying for?
If I love it and it comes so naturally to me, should I even charge so much?

Then you probably just blurt out something in response to their question. Maybe it is your real price. Perhaps it is a discounted rate because they paused and you're afraid you've offended them or maybe you don't even answer and just start mumbling.

There are easy ways to remedy this situation.

Here are a few keys to remember and a some tips to make it easier to talk about your prices.

1. Understand that your rate demonstrates your confidence in what you are offering. It is your announcement to the world of who you are and that you stand behind what you are doing. If you are unsure of your rate, then start increasing it gradually over time. Maybe make a list of all your certifications, add up the cost of the courses and travel expenses and add in your years of work you have done to master what you offer to your clients now. Think about all of the accomplishments you have had in the past and write them down. This will help you stand behind your rate or even increase it.

2. Know that there is something magical about the exchange of money for services. It is necessary to charge money, but not for you, but rather for the client, so that they can receive the "healing" or benefit of your service. If it is free or heavily discounted they won't see the value in the offer and won't receive the transformation.

3. Create a script that you use on the phone to explain the BENEFITS of your service to your client. That way they will understand your rates and see the value in your offerings.

4. Only explain one offer and one price at one time. Otherwise you confuse them and a confused mind never makes a purchase.

5. Don't put prices in emails to perspective clients. Always have a conversation over the phone first.

6.  Connect with your perspective clients from your heart-center and really understand their objections.  Show them in a loving and caring way how your service will help them get to where they want to go.

7. Stop deciding for other people what they can afford. Stand by your rates, know who you work with and the transformation you offer and invite people to work with you.

You can also practice talking about your rates, with a friend or family member, so that it becomes more natural for you. Most importantly, know that you are worth it, you are amazing and brilliant and it is time you finally allow yourself to receive an equal exchange for your services. 

The Secret To Living A Better Life

I get asked all the time "what is the one thing
I can do to live a better life?"

The answer...

Look at the choices you are making. 

Really it is that simple! Your choices demonstrate
your beliefs and thoughts and translate into actions
that you take. 
 
Take some time to look at the choices you are
making about the following topics.
 
1. What types of food are you eating. Is it healthy
and nutritious and feeding your body the right way?
Are you buying the best quality fruits and vegetables
that you can afford or do you think it is too expensive,
but buy coffee and donuts on your way to work?
 
2. Who are you spending most of your time with?
Do they inspire you? Are they where you desire to be?
 
3. What words do you speak?  Are they positive and
uplifting or rather critical, sarcastic or negative?
 
4. How do you spend or invest your money?  
Are you investing in assets that provide your family
with passive income and financial freedom or are you
wasting it frivolously on toys? 
 
Everything is your own choice. Take some time and reflect
on what is your greatest challenge in your life right now
and look at the choices you make on a daily basis that
keep you in that place. 
 
If you don't know how to make better decisions then ask
someone that already has what you want for some input,
take a role model to lunch, hire a coach or read a few
books on the subject. 

It takes a bit of time and commitment, but believe me, it is worth it.

If you are ready to transform your life by starting or
growing a business and want to be surrounded by
like-minded inspiring entrepreneurs, this is your chance.
 
How would your life be different, if you did what
you REALLY wanted?
 
How about turning YOUR PASSION and TALENT
into a profitable and meaningful business?
 
Do you want more clients and fulfillment?
 
Well, then join me for my F*REE Teleseminar 
"Client Attraction Secrets" on September 22, 2010 
at 8PM (CEST) / 2PM (EST).
 
This is a live web simulcast teleseminar. You can call-in 
or listen live via the web. Your registration is required.
 
Click here to register. It's F*REE!

What are you committed to? Poverty or Wealth

Once upon a time there was a really smart girl that couldn't buy anything. Nothing. Not cat food nor eggs, not even bread.  She had run out of money.

So she started feeling sorry for herself. She felt frustrated, angry. She started to blame. She blamed her husband, her parents, society, herself, really anyone or anything she could find to blame.  

Does that story sound familiar? As soon as I realized that was me too, something shifted. 

Just at that moment when I was all alone, while looking out at the breathtaking mountains around me, I realized that I was not on the street,  starving and alone, but that people that I had met and worked with in war-torn developing nations really were struggling. 

Then why was I so frustrated? I  looked back at my adult life and noticed that I had been feeling this feeling of lack for about 10 years. These thoughts of lack had become a habit. 

I had been committed to focusing on lack.  Are you?

Whatever we believe is our perceived reality. So I immediately re-framed my thoughts to create the reality that I wanted. It only took a second, but made a big shift in my life.

My new belief: I commit to having more than enough money at all times. (You can say I commit to___and then fill in the blank, for example, I commit to earning $6000per month or following my budget every month) whatever it is that you want to commit to.

It is our OWN responsibility to take care of ourselves financially. It’s NOT the responsibility of our spouse, family, government or employer. It’s not even God’s job. It’s OUR OWN.

Most of us get into trouble because we depend on money to come from a particular source and then when it doesn’t work out we get angry, sad or frustrated.

So after that shift in focus. I started to take care of myself. When we take care of ourselves we can then take care of others. 

Action steps:

First and foremost: pay yourself first. When you get money in from ANY source (job,business, government etc) put 10 % in a wealth building account. I also recommend that you tithe 10% as well. By tithing you tell the universe that you have more than enough and you will also feel really rich when you give that money away.

You might think that you don’t have enough already, how could you possibly put away 10%and give away 10%. I promise, if you do it, you will find a way to pay your bills. 

Recently we gave our tithing money to an animal shelter.  For us  it was a lot of money. As I held the cash in my hand before slipping into the envelope, I thought this could buy a lot of things that I would really like to have. However, the feeling that came over me when I handed that envelope to a lady at the animal shelter was so  amazing. That rush of love, faith, and generosity that filled my senses, has stayed with me long past that day.

MASSIVE ACTION gets MASSIVE RESULTS!

Are you sitting around waiting? Or are you so committed to doing whatever it takes (and legal) to take care of yourself financially? Are you educating yourself on financial topics?

What are you committed to doing today to improve your mindset?


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Gratitude: The Secret to Success

Gratitude: The Secret to Success by Tracy Tobler
 
"The riches they receive will be in exact proportion to the definiteness of their vision, the fixity of their purpose, the steadiness of their faith, and the depth of their gratitude." Wallace D. Wattles

What exactly is success and how can gratitude get us there faster? Well success is a term that each person has to define for themselves. However, for me, it means that I live a life of freedom, love and fulfillment where I make a daily contribution through helping others.  Most leaders and visionaries, when asked, have attributed their success to a sense of gratitude.   According to recent findings, when we are in a state of gratitude our energy vibrates at the highest frequency, which puts us in the highest state of being for humans.  By being in this state for an extended period of time, we can begin to attract positive events and situations into our life. Esther and Jerry Hicks saythatwe only need to stay in this state for 68 seconds to reap the benefits.
 

How can we be in a state of gratitude when things are falling apart
aroundus?

How can I be grateful when I don't have what Iwant?

 
Everything that draws us away from being happy is a sign that we
are ready to release a pattern or a feeling.  For example, when we
fight with a spouse, drink or eat too much of anything, watch a lot
of TV we are using these as distractions, so we don't have to face
what is coming up in our life as a lesson that we need to learn.
Often we resist change, even if it is for our benefit and actually
prefer to stay in the comfort of the "unhappy" state. That's why
many people have a hard time being alone or in a quiet place. I
love fun and good conversation as much as the next guy, but I have
realized that as soon as I notice I am not feeling grateful, I take
some time for myself and sit quietly so that I can focus on
accepting whatever I am feeling, allow it to express itself and let
it go.

Louise Hay said "I have noticed that the Universe loves gratitude.
The more grateful you are, the more goodies you get. When I say
goodies, I do not mean only material things. I mean all the people,
places and experiences that make life so wonderfully worth living.
You know how great you feel when your life is filled with love and
joy and health and creativity, and you get the green lights and the
parking places. This is how our lives are meant to be. The Universe
is a generous, abundant giver, and it likes to be appreciated."
"Gratitude is the fairest blossom which springs from the soul."
Henry Ward Beecher
 

Here's an exercise to bring gratitude into your life:

1.    Buy or make a Journal

2.  Write down ONLY what you are thankful for EVERYDAY, even if it's just toothpaste or breathing. It can just be a short entry of three sentences per day. Put your hand on your heart and stay in that feeling of gratitude for a minimum of 68 seconds.

3.    When you feel a negative emotion like anger, ask the anger to tell you what it wants to say. Accept it. Then let it go.

4.    Notice what you are allowing to distract you in your life. See how you can let it go. Feel how you want to feel.


 

If yIf you have room for improvement in your life, take some time to focus on gratitude. The more you are grateful for, the more likely you are going to receive what you want. It's simple,doesn't cost anything and offers more benefits for your business, personal life and health than anything else. You'll be thankful that you did!!

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Recent Posts

  1. 21 Ways to Advertise for Almost Nothing Part 1
    Monday, February 28, 2011
  2. One Way to Make Money in Your Business Today
    Friday, January 28, 2011
  3. Why You Should Use Facebook to Grow Your Business
    Wednesday, January 26, 2011
  4. Life at the Top
    Monday, January 17, 2011
  5. Inspirational Quotes
    Friday, January 14, 2011
  6. 3 Secrets to Turn Pressure into Profits
    Thursday, January 13, 2011
  7. Do you hate talking about your rates?
    Tuesday, January 11, 2011
  8. The Secret To Living A Better Life
    Thursday, September 16, 2010
  9. What are you committed to? Poverty or Wealth
    Monday, August 09, 2010
  10. Gratitude: The Secret to Success
    Wednesday, April 07, 2010

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